10 Ways To Turbocharge Your Pinterest Account

by Gigi Ross on January 10, 2014

pinterest traffic

I’ve returned to writing a bit about blogging again here at the start of the year. I’ve covered how to write more consistently, and the 7 New Year’s resolutions you should consider making.

Today, I want to talk a little Pinterest.

I’ve historically had a love-hate relationship with Pinterest because it makes me feel like an ass sometimes.

In 2013, I resolved to put a little more effort toward Pinterest, mainly because Facebook is a dick.

So I kicked off a little strategy to make over some of my old blog posts for SEO and Pinterest.  I’ll write very soon in detail about the results of that experiment, but suffice it to say my site experienced phenomenal growth after a 2 year plateau.

Pinterest was at the epicenter of that growth. Here are some ideas on how you can turbocharge your Pinterest account this year.

Follow new people. Spend 5 minutes once a week following 20  new people on Pinterest. I used Pinterest’s “find friends” feature to start, making sure I was following most of my Facebook and Twitter friends. After that, when I found a pin I liked, I’d look at who that pinner followed to find other people whose content I might enjoy.

Clean up your boards. Go through each and every one of your boards and make sure that they have an accurate description and a category! If they don’t, people won’t be able to find your stuff when they search. You’d be surprised how easy it is to forget this step when creating boards on the fly.

Curate for others as well as yourself. I used to approach Pinterest with the mindset that I’d only pin stuff that a)I personally wrote or b)I personally wanted to cook/make/read/wear. For example, I didn’t pin any “frugal” content because I really didn’t think I’d use it that much. My “Aha” moment came when I realized that if I made Pinterest all about me, well, nobody but me would care. As soon as I started taking time to curate pins that I thought OTHER people might find useful in addition to the things I personally loved, my followers grew very quickly. Position yourself as a resource.

Find 3 new group boards to follow and pin to.  Most of my site’s Pinterest traffic comes from pins to group boards. Unfortunately, there’s not an easy or elegant way to find group boards. You’ll have to do some digging, but it’s worth the effort. As you scan your Pinterest stream for pins you like, if you notice that they’re to a collaborative board, message the owner and request to contribute. See what group boards your friends are pinning to. I’ve even found some great boards by Googling  ”group Pinterest board for {insert niche here}.”

Move seasonal boards to the top. If it’s January and the top 4 boards that display on your profile may as well be labeled Put On 20 Pounds Eating Gooey Christmas Desserts, people are going to tend to click away without following. Keep your most relevant, topical, successful and seasonal boards at the very top. You don’t get a second chance to make a first impression.

Create a board to pin your blog posts to. I’m nicheless, so I pin my new content to a few different boards. But many bloggers have great success with a board named after their blog and pin all their stuff there (makes it easy to locate old blog posts that way as well!)

Make over your old posts. My site’s explosive growth in 2013 was largely due to my having invested time in reformatting old posts and making them Pinterest friendly. This can seem daunting when you have hundreds or thousands of posts, but commit to doing just 1 or 2 a week and repinning those posts once updated. It will make a difference over time. 

Try to grow on a new board with a specific niche. Think of Pinterest as a content playground. Experiment with pinning to a new niche board that you haven’t thought of before.  I get some nice repinning and followers  from my Photography Tips board, even though I know almost nothing about photography and never write about it. I curate good stuff there and people notice.

Leave any group boards that aren’t working for you. Don’t be stuck in a relationship that’s not working. If the board isn’t quality, or it’s not doing anything for you, it’s okay to leave.

Get to know your Pinterest Analytics. Pinterest has some not too shabby analytics. Learn how to use them here. Use them to your advantage! Look at what’s generated the most repins or site visits over the last 90 days. Use that data as a springboard to generate new content ideas. A friend of mine had this cookie recipe get mad pins this winter. I told her that she could take the basic ingredients of that one recipe, swap out new ingredients (a nut, a different chip, a different flavoring) and have TWENTY other recipes from that same basic formula – all which will likely get great pinning action. Remember, data is only good if you take action on it!

So that’s it! Come follow me on Pinterest, too!

{ 15 comments }

Ashley January 10, 2014 at 9:00 am

Hi Gigi
Seems like we have a similar issue with Pinterest. I love it too, but also find it hard sometimes. However it has really started to bring me some traffic so I also started the new year with a post about my tips. Similar to yours!
I will find you on Pinterest! as I did this post
ashley
Ashley´s last blog post ..17 Pinterest Tips for Social Media Success

Jenny January 10, 2014 at 9:36 am

Fabulous article Gigi. I love your tip about trying to dive in and find those group boards. They certainly make all the difference.
Jenny´s last blog post ..Google Plus Basics: Why You NEED to Get on G+

Gigi Ross January 10, 2014 at 9:39 am

if someone could come up with a really great way to index, search and apply to group boards, they’d make a mint :)

Trish January 10, 2014 at 10:20 am

Excellent info! Thanks :)

Krisdee Donmoyer January 10, 2014 at 8:58 pm

Facebook IS a dick! Thank you for these great ideas – I’m feeling motivated to use Pinterest more! Question – I have a Pinterest profile as my niche blog, & only pin about breastfeeding. Would you suggest adding categories there or focusing on adding breastfeeding & my blog pins to my personal Pinterest profile?

Gigi Ross January 10, 2014 at 10:27 pm

I think it depends on what your goals are with the blog. I think your personal stuff can peacefully coexist with the blog stuff…after all, bf is likely just one dimension of what makes you interesting and special! It’s likely that people who find your bf stuff interesting will also find some of your other stuff interesting too. Even big brands pin more than just stuff completely germane to their business.

Just tread lightly on deleting accounts…make sure you are ok with losing the traction and followers you’ve built.

Does this help?

Krisdee Donmoyer January 11, 2014 at 10:47 am

Yes, it does, thank you! I won’t officially delete my personal profile, but I haven’t ever thought of it as work or building followers. Just a place to save things I might want to refer to again, & to feel like a crummy mom for not doing all the awesome stuff I pinned! I really am much more excited about it now as a tool for building my audience. And I’m more likely to use it if I don’t have to log in & out all the time to switch back & forth between accounts. Thanks again!

Ann January 12, 2014 at 1:47 pm

Thanks for the kick in the butt that I needed. I’ve been using Pinterest, but (duh) for my own interests-expand, expand, expand–and work more on keeping track of my analytics.
Yes, thank you!

Ashley @ madlemmings January 14, 2014 at 12:08 pm

Hi Gigi
Some great tips here. I am always looking to improve on Pinterest, and I still can’t believe how great it is for bloggers, even in a non-visual niche.
I am always encouraging others to get on there, especially men (they are a little hesitant – as was I).
thanks for the great post
ashley
BTW: I saw your group board and wondered how I apply to contribute?
Ashley @ madlemmings´s last blog post ..How to Write the Best Blog Headlines – Tips and Tricks

Gigi Ross January 15, 2014 at 12:06 pm

Thanks for reading – glad you liked it (I’ve got a whole separate post about non-visual niche bloggers using PInterest up today!).

Happy to have you contribute to my I Heart Blogging board, if that’s what you refer to. Just follow the board, and leave a comment on one of MY pins and I can add you from there.

OrnaBakes January 15, 2014 at 4:08 pm

Thanks for the great ideas! I’m already getting WAY more followers and repins after taking some of your suggestions.
OrnaBakes´s last blog post ..Sweet & Spicy Asian Tuna Salad, with Quinoa

Gigi Ross January 15, 2014 at 4:11 pm

Orna, this is AWESOME news and I’m so happy you came back to tell me. Hearing success stories is precisely why I write these posts!

Lea Ann (Cooking On The Ranch) March 18, 2014 at 2:16 pm

Hi Gigi. Great post and thanks for these tips. I headed over and followed a few of your boards. I was wondering if you can invite me to the community board **Best Recipes Ever**. I didn’t see any instructions or owners name. Thanks so much.

http://www.pinterest.com/lannisam/
Lea Ann (Cooking On The Ranch)´s last blog post ..Cafe Rio Sweet Pork Tostada for SRC

Gigi Ross March 18, 2014 at 2:31 pm

Hi Lea Ann,

Thanks for reading. Unfortunately, I am not the owner of the Best Recipes board, so I am unable to add you. When you visit that board’s page, the icon/avatar to the very far left where the members are listed is typically the avatar of the board owner. If you click on that and go to her profile, you may be able to reach her another way to request being added to the board.

Good luck :)

Jodee Weiland March 18, 2014 at 2:33 pm

Always looking for ways to improve, and this post helps a lot. You make some really good points here. Thanks for sharing!
Jodee Weiland´s last blog post ..Seared Sea Scallops with Parmesan Prosciutto Risotto

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