How To Get And Use Pinterest Stats with New Pinterest Analytics

by Gigi Ross on March 12, 2013


pinterest analytics

Did you know that Pinterest launched new analytics tools today?

There are a variety of third-party Pinterest metrics providers out there, and all of them fall a bit short in one way or another. Pinterest is now entering the game on its own and offering its own reporting. While what Pinterest rolled out today isn’t really earth-shattering, it’s a start – and I’d expect there to be even more to come as move deeper into 2013.

Here’s a step by step guide for how to get and use Pinterest’s new metrics:

Verify Your Site

You must verify your website in order to access Pinterest Analytics. There are a couple of ways to do this. You either a) download a file from Pinterest, then upload a file to your web root, or b) add a meta tag to your header HTML code.

Now, if you’re like me, you might be deathly afraid of touching your code. And I never can make sense of my file manager (I am on self-hosted WordPress).

So I spent 30 minutes scouring the web to find the easiest way to do this. I read probably 30 tutorials, and this one from A Royal Daughter not only covers BOTH methods of verifying your account on Pinterest, it also covers both Blogger and WordPress. And it’s really detailed, so you can’t mess up. Even I figured out how to upload the file to my web root and voila! I was verified in seconds.

Check Out Your Analytics!

Now it’s time to check out your analytics! Log into Pinterest. In the dropdown menu under your profile photo, be sure and switch to the Pinterest “new look” in the upper right corner. (thanks, Alison of Writing, Wishing for this update) Now, you’ll now see a link for Analytics. Click on it.

pinterest analytics

Now you’ll be taken to your analytics page. You can also get to this page by typing into your browser. [replace with your home page URL]

You’ll have the following data to view:

  • Most recent
  • Most repinned
  • Most clicked
  • Site metrics
pinterest analytics

Just click on the analytic you want to view. You can easily toggle back and forth between them.

Change The Date Range

If you want to change the date of the report, head over to the left part of your screen. There, you’ll see what time period the analytic is reporting. Right now your options are one specific day, the last 7 days, and the last 14 days.

pinterest analyticsYour main screen won’t show you a whole lot of meaningful information here. Your best bet is to export the report using the button on the right-hand side, and viewing the data in Excel. For example, when I ran the “most clicked” report for the last 7 days and opened in Excel, I was able to see the repins, comments, likes and total clicks for every pin.

pinterest analytics

Drilling Deeper With Site Metrics

If you click on the Site Metrics option on your analytics page, you’ll get a graphical representation of your data over the reporting period. This also gives you some additional data, like impressions, reach, clicks, visitors and more. What’s nice about the Site Metrics section is that you can be more granular with your date range as well, spanning bigger periods of time.

Site metrics will also take your defined date range and indicate whether certain data points have increased or decreased since the previous reporting period of that same length. So if you’re looking at the last 30 days of data, Pinterest will compare it to the previous 30 days before that.

pinterest analytics

Again, by exporting your site metrics data into Excel, you’ll be able to dig even deeper into what each individual pin did for your Pinterest traffic.

What do you think? Will you be using Pinterest’s new analytics? Do you use a third-party tool now?



Stacy March 12, 2013 at 5:44 pm

Thank you so much for this helpful information!! Pinterest is about 30-40% of my traffic so I am very excited to get more insite into the actual pins!

Gigi Ross March 12, 2013 at 6:13 pm

My pleasure!

Alison March 12, 2013 at 6:25 pm

Thanks for sharing this, Gigi!
I had to switch to the new Pinterest look before I could see Analytics in the drop down menu though. Was that the same for you?

Gigi Ross March 12, 2013 at 6:31 pm

Hm, I had switched much earlier today, before I heard about the Analytics. Ill try to switch back and test and update if needed. Thanks for the heads up, Allison!

Stacey @ Tree, Root, and Twig March 13, 2013 at 9:23 am

That was my experience, too, Alison. An Analytics tab doesn’t not show up under your profile unless you opt in to the “new Pinterest look” (which, frankly, is visually overwhelming to me, but oh well!).

Jackie March 12, 2013 at 6:54 pm

You’re pretty awesome…

Now I’m going to have to check out what they have to say about my traffic!

Emily @Random Recycling March 12, 2013 at 6:57 pm

Thanks for sharing the how-to. Pinterest is such a big traffic driver now, it’s great to have to some tools (in one place) to better discuss the numbers. I wonder when PR companies will start asking more about blogger’s Pinterest influence.

Gigi Ross March 12, 2013 at 7:01 pm

I agree…this was a long time coming for Pinterest! I’ve had a few brands ask me about Pinterest, but it’s still emerging. I’m not a big craft/food blogger, so maybe they’re getting asked more?

Amanda {A Royal Daughter} March 12, 2013 at 7:13 pm

Thank you so much for referencing my tutorial!

Gigi Ross March 12, 2013 at 7:14 pm

You are quite welcome! I”m pretty tech savvy but hate dealing with code…not ONE of the other tutorials I read explained how to find the root directory. I use BlueHost too, and didn’t get the popup box asking me to select “root” after the file was uploaded, but it still loaded successfully and I was able to verify. Thank you for such a clear cut tutorial!

jyl from @momitforward March 13, 2013 at 9:29 am

Fabulous info! Thanks for compiling. :)

Becky March 18, 2013 at 11:17 am

I’m not able to see the option for “new look” under my profile picture. Is this browser dependent, or only if you are using a business profile?

Gigi Ross March 18, 2013 at 11:29 am

You have to have EITHER a business account or list a website in your profile. HTH!

Becky March 18, 2013 at 12:58 pm

Thanks – I need to add a website to my profile. :-)

Elaine Griffin March 19, 2013 at 2:49 am

It’s good to know that exporting the data gives you more information. I was underwhelmed when I took a look at the analytics the other day, and quite honestly have not been back since to look at it.

Amanda, RD- The Nutritionist Reviews March 19, 2013 at 9:19 am

Thanks so much for the helpful post!

Crystal Martin March 19, 2013 at 3:44 pm

I had no idea there were analytics on Pinterest. Thank you so much for sharing this info!!!

Alise @ The Ranch Kitchen March 19, 2013 at 4:41 pm

This is great info for any website! Thanks for taking some of the work out for us!

JDaniel4's Mom March 19, 2013 at 6:30 pm

Thank you for walking me through this.

Desiree March 19, 2013 at 10:35 pm

Thanks for clearing this up. I haven’t made the time to stop over to Pinterest to learn all the ins-n-outs yet. Which now leaves me with a little more time left for pinning. :-)

Jeanette Nyberg March 20, 2013 at 6:47 am

I love that they’ve done this- it’s really eye-opening to see what goes on with the pins. I realllllly hope they’re working on integrating some sort of pin scheduling now from within Pinterest.

Kelly March 20, 2013 at 12:08 pm

Super helpful. Thank you! Now, I know just how disappointing my Pinterest following (or lack of a following) is!

Kendahl King March 20, 2013 at 1:29 pm

Thanks so much! I just verified my sight I got this pleasant message:
“We don’t have any data yet! Please wait for us to calculate it for you.”
Oh well I guess I just have to be patient. Loved the help!

Charlotte March 20, 2013 at 2:46 pm

I’m glad I’m not the only one deathly afraid of touching the coding on my blog. I have a mild panic attack every time because I’m convinced I’m going to hit a wrong key and HEY-O! Bye bye blog. Thank you so very much for this incredibly detailed tutorial!

thedoseofreality March 23, 2013 at 8:50 am

Great post! Am saving this for future referral! :) Stopping by from SITS Sharefest on Twitter.-The Dose Girls

Agung Wiseso April 16, 2013 at 11:50 pm

is it free for personal account?
how about if i had an account?

tricia May 14, 2013 at 12:10 pm

I’ve been needing to do this- but I hate messing with my code, too. So, I’ve pinned your post about pinterest analytics. Promise to come back to it after child pick-up! Thanks for the instructions! And, I’m a new pinterest follower…. :)

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