The Official Lego® Channel on YouTube: A Safe Haven for Kids {Giveaway}

by Gigi Ross on January 28, 2013

When Boy Wonder was 5 or 6, he got stuck on a level of Lego® Star Wars™ video game. My husband said, “I’ll bet there’s a video walk-through for that. Let’s search Lego® on YouTube.”

And so it began: my son’s YouTube addiction.

He could sit on YouTube all day long and do nothing but surf around and watch videos.

He loves watching video game walk-throughs, movie and game trailers, tutorials on how to whittle sticks or build rockets, you name it.

Our generation was trained to “just Google it.” HIS generation has been trained to “just YouTube it.” Because sometimes, it’s much easier to learn something by watching a visual than reading instructions, right?

But here’s the rub:

There’s a lot of really bad stuff on YouTube. If your kids aren’t old enough to be on YouTube, let this be a warning to you. You won’t believe some of the stuff that’s out there. I gasped in horror once as I watched Boy Wonder type “Spongebob” into the search bar and get presented with some very, well, “R” rated results.

Not cool by me. We’re in a constant push-pull with YouTube. The kids adore it, but I am afraid of it. The parental controls aren’t particularly strong.

So I was delighted to learn about The Official Lego® Channel on YouTube. It gets my vote for being one of the safest and most fun places on YouTube for kids of all ages!

the official lego channel

There are over 500 videos on the channel, with more being added every day. There’s something for everybody here: mini-movies with some of the most popular Lego® themes, behind-the-scenes looks at Lego® – how they’re made and who the designers are, even tips on making cool Lego® creations.

Boy Wonder and Little CEO love making movies on their iPads, so they really loved the Lego® video on how to create a stop-motion movie with your Lego® figures and bricks. SO COOL!

One other fun feature of The Official Lego® Channel is the ability to create playlists. Your kids can save their favorite videos from the channel into a handy playlist that they can access again and again from anywhere you’ve got YouTube! Here’s how your kids can make a playlist:

· Visit and watch one of your favorite videos

· Click “Video Options”

· Select “Add To Playlist”

· Sign-In using your YouTube Login

· Add your selected video to an existing playlist or create a new one

· To prevent non-LEGO® videos from being recommended, build your playlist using only Official LEGO® Channel videos.

The LEGO® The Lord of the Rings™ videos? Awesomeness. This is definitely the next video game we’re picking up in the house!

So what do you say? Let’s giveaway a $50 gift card to the Lego® store! This gift card can be used in the store or online. The winner will be selected at random. Babycenter will send the winner his or her prize approximately 6 to 8 weeks after the close of the contest. The giveaway will run from now until midnight on February 4, 2013.

***this giveaway has closed ******
There are two ways to enter for a chance to win:

1. Mandatory Entry: visit The Official LEGO® Channel and leave a comment here with a link to your favorite video on the channel!

2. Extra Entry: tweet about this giveaway and leave a separate comment here with proof of your tweet. Here’s a sample tweet for you to use:

Enter to win a $50 gift card from @Lego_Group and @KludgyMom. #giveaway #LegoYouTube

Now…if Lego® can just make a video about how we can get our kids to pick up their Legos off the floor? We’d be all good.

***this giveaway is now closed*****

This post is part of a sponsorship on BabyCenter. I received compensation for this post. All opinions are my own.


Amber West January 29, 2013 at 6:51 am

My little guy is addicted to YouTube, too. He’s been watching alphabet videos since, well, forever. Lately he enjoys watching videos of cats or people buildling things with dominoes (then knocking them down). When he was really little, I’d set up playlists for him, but now that he can type most of what he wants, he searches for himself.

And yes, I have the same concerns about the content that can show up in the seemingly most innocent searches.

I didn’t know about the LEGO channel, so this is pretty cool! I took a look and love that they have a Star Wars one!

Amber West January 29, 2013 at 6:52 am
Missy January 29, 2013 at 7:44 am

So cool. Can’t wait to show this to H!

Kelly D January 29, 2013 at 7:52 am

I like the Lego Mindstorm EV3 video

Kelly D January 29, 2013 at 7:53 am
Sili January 29, 2013 at 8:07 am

So…the frog princess is only 3. I think I should get this so I can…test it out. Yeah. That’s it. (I’m totally going to be keeping stuff like this for myself, mami needs to play too!)

Sili January 29, 2013 at 8:10 am

Got excited and didn’t tell you my favorite video. It’s the DC superheroes one. So cool! Subscribed to the channel so I can keep up. Thanks for spreading the word. Yay! #geekmode

Missy January 29, 2013 at 8:13 am

Hadn’t finished my coffee yet, and completely forgot about my contest entry portion of my comment. 😉 Fuzzy-headed this morning!

H is very interested in Lego Chima right now, so I know he’s going straight to that video:

Natalie January 29, 2013 at 8:51 am

Ethan really likes the Ninjago videos – I like the blooper reel. He’s having fun on the Lego Channel, and I like that I can leave him with it and not worry he’s seeing/hearing things he shouldn’t be.

Natalie January 29, 2013 at 8:51 am

Tweeted too!

Mandy January 29, 2013 at 9:54 am

Joseph is such a Lego fiend! (To be honest, he found the Lego Channel before I’d even heard of it.)

Of course, in our house, right now, it’s all about Monster Fighter Legos and those videos.

Desiree Eaglin January 29, 2013 at 9:54 am

My 6 year old is a HUGE Lego freak! I want to win the gc!!!

Mandy January 29, 2013 at 9:54 am

And I tweeted!

Desiree Eaglin January 29, 2013 at 9:55 am
Cameron January 29, 2013 at 9:59 am

I’m going to have to let Felix watch these, huh?

I love the user creations. And Felix loves shooting video. I’m seeing homemade stopmotion in our future.

Tiffany Romero January 29, 2013 at 9:59 am

The Ninjago – Blooper Reel was our fav!

Cameron January 29, 2013 at 10:00 am
Robin | Farewell, Stranger January 29, 2013 at 10:12 am

My son is watching the LEGO YouTube channel as we speak :) Just discovered it this morning and now it’s going to be a dilemma for him – watch LEGO videos or build? He’s LEGO obsessed right now. Seriously – that’s all he does.

His fave so far is “the vampire one.”

Robin | Farewell, Stranger January 29, 2013 at 10:12 am


Kerry Ann @Vinobaby's Voice January 29, 2013 at 10:39 am

You had me at “LEGO.” Any video involving Star Wars or Ninjago is a surefire hit around here. Thanks for reminding me to set this up on Kiddo’s Kindle.

Kerry Ann @Vinobaby's Voice January 29, 2013 at 10:44 am

Oops. My link:

That looks wonky, but that’s what I got.

Kerry Ann @Vinobaby's Voice January 29, 2013 at 10:46 am
laura January 29, 2013 at 12:08 pm

WOW! As Lego Star Wars are the big hit currently, those were the videos I watched and just spent WAY TOO MUCH time on them. I can’t wait to show these to my son as soon as he comes home this evening.

laura January 29, 2013 at 12:08 pm
Francesca January 29, 2013 at 12:16 pm

Commented over on the Lego channel! My boy will be thrilled to see that after school today.

Thanks a ton for sharing, Gigi!

Stefanie January 29, 2013 at 12:59 pm

Our favorite video is

Tweeted and Facebooked!

Tracy January 29, 2013 at 2:33 pm

I love, love, love this! My 8 yr old is a lego addict and we’ve watched some questionable videos before on YouTube. I can’t wait to show him this! My fav video – Star Wars of course. :)

Tonya January 29, 2013 at 4:42 pm

Lucas hasn’t discovered Lego yet and still plays with Duplo, but he knows all about YouTube videos. We watched tons and tons of Car movie car product reviews and other videos. He’s obsessed!

Great giveaway!!

Stefanie January 29, 2013 at 6:04 pm
Sam@India carnival January 30, 2013 at 12:14 am

Yes you should notice those all things which your child is doing on web because there is a lot of stuff which can give wrong direction to your child in very teenage.

Debra January 30, 2013 at 1:22 pm

My 5 year old is now into the LEGO Star Wars video games, and also just got the new Harry Potter. This is a great idea I’m going to go and let him create his own playlist to help him playing the game!

Danielle January 30, 2013 at 6:28 pm

My kids are loving the Lego ninjago blooper reel.

Lindsay Santa January 30, 2013 at 8:48 pm
Love the Yoda Chronicles, my son’s favorite!

Jessica, The Debt Princess February 1, 2013 at 10:11 am

I’m pretty sure you’ve just rocked my sons’ world! They are banned from YouTube unless i’m sitting next to them but I’m going to give them permission to view The Lego Channel.

I like Revenge of the Brick!

Jessica, The Debt Princess February 1, 2013 at 10:12 am
Sondra February 1, 2013 at 11:34 am

I love all things LEGO – I subscribed to their channel the day it launched and have been enjoying the videos myself (haven’t even showed to my kids yet)!

So far, my faves are the Star Wars videos, especially the Yoda Chronicles.

Sondra February 1, 2013 at 11:36 am
Jeffrey February 1, 2013 at 1:54 pm
Jeffrey February 1, 2013 at 1:55 pm
megan b February 2, 2013 at 6:51 am

It’s hard to pick a favorite when it comes to Legos, but today’s obsession was Star Wars. Hopefully this link works!
We’re pretty excited about creating a playlist–thanks for sharing!

Katie February 2, 2013 at 8:48 am

Eddie doesn’t know about youtube other than he will ask if he can watch “shows” on my computer. He really loves the Lego Guys. He has watched the Star Wars one, but the city ones are his favorite. :)

Gloria Gonzales Dholakia February 2, 2013 at 9:26 am

It may be a little late- but I love this holiday video:

Gloria Gonzales Dholakia February 2, 2013 at 9:29 am
Andrew Cossaboon February 8, 2013 at 8:00 pm
Andrew Cossaboon February 8, 2013 at 8:03 pm

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