This post is for all of my blogging friends who are just like me and fit into one or more of the following categories:
You have a nicheless blog.
You can’t cook your way out of a paper bag.
You don’t even attempt crafts because they’re always a disaster.
Your content is mostly stories about parenting.
You don’t blog about weddings, beauty, fashion, and you don’t know any good quotes.
So if you’re like me, you hear people tell you that Pinterest is BIG for them and yet, you’ve not seen THAT much benefit for YOUR blog. Because you don’t have dreamy food photos and you don’t know how to make any type of craft in a jar.
That’s what I believed up until about a year ago. I was spending all of my energy on cracking Facebook’s code and spinning my wheels. I’d pin my blog posts to Pinterest, but it wasn’t the game-changing social platform that it was for many of my more Pinterest-y friends.
Then I decided to run a little experiment. Maybe I could make Pinterest work for me.
In February 2013, I kicked off a little strategy to make over some of my old blog posts for SEO purposes and for Pinterest. I became more active on Pinterest.
Here are my year over year stats from calendar year 2012 to calendar year 2013.
After blogging at a plateau for nearly two years, traffic from organic search went up 55% from 2012 to 2013. Awesome!
Traffic from Pinterest went up 1,583%. ONE THOUSAND FIVE HUNDRED EIGHTY percent. That’s not a typo.
My Pinterest following tripled from January to December of 2013.
If I can do it, anybody can. Because I write about everything from fonts to dirty bathrooms to an occasional recipe to blogging.
If you’ve been letting Pinterest hum along in the background like white noise, I’m here to tell you that you DON’T need to be a Pinterest-y blogger to have success on Pinterest.
Here are my tips.
Find some good collaborative group boards for the topics you write about.
If your Pinterest following is small, you’ll want to get started by getting connected with some valuable group boards. Group boards are a great way to drive traffic and gain followers.Do this by asking blogger friends for board recommendations, posting the question on FB or Twitter, or just spending some time clicking around Pinterest for boards. Many collab boards have instructions on how to request being a contributor right in the board description.
Make over your top 20 posts.
Cull through your archives and grab your twenty best posts.They don’t have to be in a specific niche or all on the same general topic. Just make sure you’ve got a good solid board to each of them to. ADD an amazing image. Don’t know where to find amazing images? This post will get you started. Use PicMonkey or PowerPoint to crop the image, add text overlays, dress it up. Give the image a headline that’ll grab people.
Find your seasonal content.
Now go back through your seasonal/holiday content and follow the same steps. November was one of my biggest traffic months because I made over some 3 year-old Thanksgiving content. Not every post will be worth making over. Look at your stuff through a Pinterest lens.
Don’t overlook guest posts.
If you’ve got great guest post content on your site, USE IT! Some of my now best-trafficked posts are guest posts that I’ve updated for Pinterest and shared to the right boards.
Create a pinning calendar.
Plan to pin each of your new shiny happy posts to at least one board over the course of a month. Put seasonal stuff on your calendar in the appropriate places. Use good descriptions that people would search for. Post 1 goes up on the 1st, Post 2 goes up on the 3rd, etc. until you’ve got a date for each of the posts. Now you can repin the posts on the same day (or thereabouts) every month. Try not to pin the same post to multiple boards all at the same time. Space them out if you can – even by a few hours.
Frame up your future posts with Pinterest in mind.
You don’t have to change your voice or your topics to be successful on Pinterest. You just need to consider how you’re packaging that content up. When I write about parenting topics (example: my daughter’s tangled hair), I frame it up with Pinterest in mind. Do people really want to hear me do nothing but bitch? Instead, I wrote a post called How To Deal with Your Kid’s Tangled Hair, in which I shared tips from other moms and my own experience on how to deal with nasty tangles. Same subject, but the post is now infinitely more useful and pinnable.
Sometimes, you just need to write from the heart, and not for Pinterest, and that’s okay. But still take the time to make a pinnable image no matter what. I wrote a post about my dad a few years ago and recently updated the image and pinned it to Pinterest. I didn’t think it would get any repins, but it actually ended up doing well, considering it was a personal memoir piece. You never know.
What works for Pinterest will work for G+.
This is the great news: that work you’re doing for Pinterest translates REALLY well over to Google Plus. Google Plus likes beautiful images and good content. So you’re killing two birds with one stone. Yay!
What else works for you?
I shared some other tips on how to turbocharge your Pinterest account last week – they work no matter what type of blog you have, so check ’em out! Follow along with all of my blogging posts at my Pinterest board I Heart Blogging and Pinterest-specific content on Be Epic on Pinterest.