I am always very, very late to adopt a trend.
I’m afraid that I’ll hop on board the train, only to find the trend is over and now I’m hopelessly SO 2000-late.
This goes for fashion. Hair. Makeup. Books.
I’ve been watching the whole 50 Shades of Grey discussion with a mix of perplexedness (is that a word?) and amusement.
A few months back, I couldn’t be on Facebook or Twitter without hearing rave reviews of 50 Shades.
“It’s so hot!”
“OMG I stayed up all night reading the first book, I couldn’t put it down!”
“Who should play Christian Grey in the movie?”
Anybody who WAS somebody was reading it (I am clearly not somebody).
Now that the fangirls have had their say, it seems the literati have now amassed themselves and are determined to sway public sentiment against the book.
All over Facebook, I’m seeing people absolutely eviscerate 50 Shades of Grey.
“This is the worst crap since Twilight.”
“How many times does Ana say “Oh, My?”
“The sex scenes are vapid, not sexy.”
“You are an illiterate slob who is contributing to the dumbing-down of American literature if you even consider buying this book.”
Wow.
It’s like our collective literary fate teeters in the balance on this book about dominant-submissive relationships. Certain doom awaits.
Anybody who IS somebody is badmouthing this book.
After seeing both sides of this polarizing debate, I decided to pick up the first book in the trilogy to see what the hubbub is all about.
I’m a solid “meh” after reading 2/3 of it. Poor writing? Yes. An unbelievable plot? Yeah. There are some interesting parts – I don’t know a whole bunch about the whole dominant-submissive thing, so it’s been somewhat informative, even if fictional.
I wouldn’t tell anybody they HAVE to read it. But I don’t feel the need to bash it, either.
Why?
Because here’s the deal. It’s well-marketed mediocrity.
And well-marketed mediocrity has a place in every single part of our culture.
We can dine at the French Laundry in Napa, or we can partake in a Whopper Jr. at Burger King. Burger King is pretty mediocre. But they market well, and they fill a space for a certain kind of consumer.
We can shop at Neiman Marcus for designer fashion. Or we can go to Forever 21 and buy the cheaply made knockoff version of that same outfit. Forever 21 is pretty average. But not everybody can afford Neiman Marcus and besides, I personally enjoy believing that I will, in fact, be Forever 21.
And so it goes with literature.
We can read Toni Morrison or Henry James or Poe, if that’s what gets you going. Or we can read 50 Shades of Grey, because maybe we just don’t want to think all that hard about symbolism and allegory and plot. Maybe we just want to escape into a different world and not care for one minute about being intellectual.
I’m fairly certain that amongst the critics of 50 Shades of Grey are folks who have, at one time or another, eaten Burger King or shopped at Forever 21. Are they dooming fashion and food to its least common denominator?
There has always been, and always will be, a place for mediocrity in our culture…there is even a place for downright craptastic.
But if a product is marketed correctly and fulfills a consumer need, it’s all good in my book.
I used to get upset when I’d see someone who I thought was just a mediocre blogger become dizzyingly successful. Now, I applaud her ability to market herself and know her consumer.
Because not everybody can be Heather Armstrong.
And so I say, leave 50 Shades of Grey alone.
If it ires you that poorly-written novels are successful? Go drown your sorrows in a Whopper with cheese. And remember: before there was 50 Shades of Grey, there were decades of Harlequin romance novels.

















{ 28 comments… read them below or add one }
Fascinating! I haven’t read a single word of the book and don’t really intend to, but I think this perspective is right on. Hadn’t thought of it that way. Haven’t bashed the book either. I guess I don’t really care.
Robin | Farewell Stranger´s last [type] ..Goodbye Wedding Ring
E. L. James wrote her fan fiction based on the characters from Twilight. She put these characters into a new setting, and she wrote a pretty damn good story. She self-published her first book, and it was discovered be people who loved the whole Bella and Edward thing — a tension she tries to recreate with Ana and Christian. Is it a compelling story? Yes? Is it badly written? Yes!
James herself admits that, as an unpublished writer, she just did the best she could. I kept swearing if Ana bit her lip one more time, i eas putting the book down. Or if she talked about her “inner goddess” one more time, that was it. Ofbcourse, I had to finish book one. And now E. L. James has an agent and is laughing all the way to the bank.
I’m more concerned that America seems to be operating at the 5th grade level when it comes to reading comprehension. That does concern me. While the content is adult, I don’t think there were any words with more than two syllables. It certainly isn’t high literature.
Hooray for mediocrity? Yes, schlock has always existed – in every form, but it’s not good for us. Not in food or clothes or books. And we don’t have to cheer about it.
Renee Schuls-Jacobson´s last [type] ..To My Son, One Month After
I don’t disagree–there are things that are pretty awful that I love. Everyone has some schlock or other that they really like.
That said, the degree to which we reward mediocricy…
Look, it’s not just the literati who are turning on 50 Shades. It’s the literate, as you pointed out. Even you are meh about it and recognize its failings.
Yeah, there’s no particular need for everyone to pile on, but IMO it’s good that this conversation is happening. The Shades series seems to be a gateway or an “in” for other, better-written erotica, often with a better attention to the whole “writing” thing.
A better way to address the discomfort that 50 Shades was successful? Write something better. Or, vote with your wallet, and *buy* something better.
Thanks for the post.
Paddle your own canoe
Trevor
Trevor´s last [type] ..One-Sheet: On Beauty
I know what you mean, by the third book I kept saying to myself as I read “I get it, they have sex – a lot of it.” it was a quick read and I agree it is a bit of escapism. I have never read nor seen any of the Twilight saga – there are people who are so into that. I just don’t get it.
I’ll take a good biography any day!
Debra´s last [type] ..Take Me Out To The Ball Game
I think this is the bestest review of this book ever. You are so right. I like to think of this series as a “stepping stone” book. When I was a book buyer we would be okay with these for kids because we knew that if something that we considered un-literary grabbed their attention it would foster their love of reading and eventually (fingers crossed) they would saunter over to actual literature.
This book is that for adults. So I choose to think of it as the Captain Underpants for women
. I like to call these (and the Twilight series which I loved, btw) mental popcorn. It’s of no nutritional value. Would you stop eating popcorn? Hell no! It serves its purpose, right?
I haven’t read 50 Shades yet. It’s on my list but I have so little time that I’d rather read something that I am genuinely interested in at the time. But I’ll get to it, eventually. And then I’ll write a review about it so you won’t think you’re all behind the times
.
Sili´s last [type] ..The Potty Papers: Epilogue
I personally feel like Heather Armstrong is well-marketed mediocrity. But I’m not losing sleep over the fact that she’s published two (three?) best-selling books and I haven’t. So, I get what you’re saying.
In the meantime, I’ve decided to forgo the 50 Shades books and keep on keeping on with Diana Gabaldon’s Outlander series, which is both well-written AND has amazing sex scenes.
AH.MA.ZING.
Kristin @ What She Said´s last [type] ..Friday Tapas: The Leftovers Edition
I love the Outlander series! And don’t forget educational! I live in NC but didn’t know much about the major Scottish settlements in the mountains!
KeAnne´s last [type] ..To Eat More Chikin or Not – That is the Question
I’m going to be all weird about it
What bothers me isn’t that it’s mediocre writing (and I’m definitely NOT bothered by the sex part of it).
I’m bothered that it started so blatently as a fantasy continuation of the Twilight characters. I can’t explain WHY this bothers me so much, but it does.
Off to go sit in my crazy-corner now
angela´s last [type] ..Sand In Our Hair
This is my problem too, and I cannot figure out the WHY either!
Veronica´s last [type] ..I cried… (a book review)
Maybe because the characters aren’t original? She took something already hugely popular and added on, letting it be known that it was fan fiction which gave her a ready audience. Seems a little bit like cheating.
Or a brilliant marketing move.
But still annoying.
I couldn’t care less what most people read. Personally, I don’t have time to read junk and prefer to alot my precious reading time to something that adds to my life, but I know that people who have more time than I do can afford to use precious reading time on fluff. Same thing for TV — I don’t have time to watch stuff that is a brain suck (The Bachelor/Bachelorette and other reality crap), but if you have the time for it, go for it. What do I care?
IASoupMama´s last [type] ..Get Me to the Stage On Time!
The way I see it… bashing the book itself is the same as bashing the people who have read it and loved it. Do I need to preface anything I say with “One of my favorite books is Anna Karenina” before I tell you I actually liked “50 Shades of Grey”? I read all kinds of books and I have read most of the classics. That doesn’t mean I won’t pick up a “fluff” piece once in a while. I consider myself pretty sophisticated in my tastes in general, but who doesn’t love some fast food once in a while? I just don’t get why our society feels the need to bad-mouth everything they personally don’t like all the time.
Carolyn West´s last [type] ..Playing Catch-Up: Days 9 – 12
I had to chuckle because I was one of those snobs who made a snarky comment on FB after jumping on the 50 bandwagon (I’ve only ready the 1st, and that will be my last). But what I have to admit–and with some envy–is there’s a good dose of “Good for her!” whenever I think of E.L. James. She wrote for herself–a fantasy, fan fiction–and all of a sudden it went, essentially, viral. Isn’t that every author’s dream, amateur or not?
Leah´s last [type] ..Because I Didn’t Get Him a Card
Oh I’m a hater.
I’ve tried to ascertain what it is about this trend that bugs me so much. I’m a far cry from a literati. I usually miss most of the allegory and symbolism when I read a book I consider vegetables. (Good for me.)
Part of my issue with this book is that I’m a romance novel reader. I love the story lines, the happy endings, the romance, and yes, the sex. Some of the mainstream romance novels have sex scenes so hot, I blush. And they’re done well. Spanking? Yep. Tied to the bed? Sure. And that’s not even considered erotica. There is SO much good writing out there to get women all hot and bothered.
I tried reading 50 Shades just to see what it’s all about. I couldn’t get past the first few pages. There’s Burger King and then there’s that four day old piece of pizza left on the table.
But, if you want to say 50 is BK, I don’t hear people fill my FB feed and my moms’ forum with “OMG! Just ate a Whopper. I had to grab another. It was THAT good.” Followed with, “OMG! Me too! I can’t stop eating Whoppers. It was the best thing I’ve eaten in YEARS.” (true comments)
When people eat BK, they KNOW they’re eating mediocracy. When the shop at Forever 21, they KNOW they’re buying cheap knock offs. Most of the women I know who’ve read 50 Shades don’t seem to realize they’re reading something that never would have been published if not for it going viral. They think it’s GOOD.
And I find that irritating.
For the record, Twilight irritates me too. So maybe THAT’S why I’m such a hater.
Point well taken. But do you think they really mean “it’s good” as in it’s a great piece of writing or “it’s good” as in it was a bit of entertaining escapism fluff that made them hotter for their husbands?
I was invegas this past week listening to how awesome this one club was. I’m like , the idea of a club is decidedly not awesome to me.but I get why they think it is
You can still hate
I am so conflicted about this book. For the record, I have the first one on my nightstand and am about halfway through it, but I’m ashamed of giving in and reading it. I am NOT a book snob and will read anything as long as it interests me, including romance novels, but something about this book rubs me the wrong way. I think maybe it’s the weak female character striving to reform her rake combined with my uneasiness that the novels started as Twilight fan fiction. On the other hand, I believe that there is room for all types of writing. I, personally, am not a fan of Jonathan Franzen. When I was in college preparing to be an English teacher, one of my professors told us that the point was to get kids to read. It could be a cereal box, but as long as kids were reading, that’s what is important. I’d say the same about adults.
KeAnne´s last [type] ..To Eat More Chikin or Not – That is the Question
See, I didn’t read Twilight…and maybe that’s the key difference with why I’m not irritated!!!
I didn’t read Twilight either! I think it’s just the principle that I’m reacting to.
KeAnne´s last [type] ..To Eat More Chikin or Not – That is the Question
“Maybe we just want to escape into a different world and not care for one minute about being intellectual.”
exactly. And I see nothing wrong with this.
If people are reading, let them read. I’m sure there are people who are not really into reading that picked this book up and gave it a go. Maybe they finished the series. Great!! It means that people put down their iphones and stepped away from their computers for a while, and in an age where technology is king and won’t be slowing down anytime soon, I see this as a major success.
I always love reading your perspective Gigi. SO well put. Sometimes we do just need mindless nonsense to read, which is probably why I devoured and loved the Twilight series…although she annoyed me to no end with her overuse of the word ‘chagrin’. I read the first 7 chapters of 50 Shades and I’m not sure I’ll go back to it any time soon, but not because I’m a hater, I’m just so stinkin’ busy at the moment. But, mindless entertainment is something I quite enjoy on occasion – so I’ll take the Burger King book every once in awhile – thanks for making me feel less guilty about that
. Well written Gigi!
Nicole @MTDLBlog´s last [type] ..Being a Mom is a Big Job {Listable Life}
I’m totally going to get a Whataburger with cheese. I don’t do whoppers. ewww.
Jennifer´s last [type] ..Pony Royale {Review}
Can’t agree with you. This trash is nothing but pornography that demeans women. I read the first book, and would rather have my toenails pulled out than to read another word of this trash.
So what you’re saying here is that Twilight wasn’t everybody’s favourite book of all times? The next thing you’re going to tell me is that Edward Cullen doens’t really exist!
Sandra´s last [type] ..Commonalities between Oprah and my boobs
Here, here. I haven’t read the books, and don’t plan on it, but the bottom line? I don’t have a book published that’s making millions…Would I be thrilled if someone hated my books? Hell yeah! In order to hate it, they’d have to buy it, read it, and then tell a whole lot of people about it. Don’t the haters realize that’s all they’re doing? Greta post.
Adrienne´s last [type] ..How to Survive Your First Year of Homeschooling
I agree, it wasn’t well written but I’m not sure why people are being so critical…where they expecting Steinbeck? If you go to Branson on vacation and expect the Louvre you are going to be sorely disappointed. Same w/ this book (same w/ Twilight and all the other chick lit out there) It is what it is.
Stephanie´s last [type] ..Babylon VBS
thank god im a man. i will just stick to tom clancy
I love that mediocrity makes it big. If {whomeveryouplease} can get published and have a blockbuster…I can write better than that and make a penny, maybe.
Burger King, mediocre? You are kind indeed.
Maggie S.´s last [type] ..To Edify