How Bloggers Can Use Twitter’s New Vine App

by Gigi Ross on January 27, 2013

twitter app

If you didn’t hear, Twitter launched a new app last week. Named Vine, this iOS app lets quickly create a 6-second looping mini-video that you can then share through the Vine social network (think Instagram for short videos), Twitter and Facebook, if Facebook changes its mind about playing nicely in the sandbox with Twitter.

Now you might be asking yourself: as a blogger, what use do I have for a 6-second mini-movie? And I’d say plenty! Here are some ways that I think bloggers might begin to use Vine as a new tool in the toolkit.

Demos and Tutorials

Vine is perfect for sharing super-quick tutorials and demos. When you create a video in Vine, it saves the video to your camera roll. So you can not only share the video on Twitter, but you can then embed it in your blog if you wish.

Here’s a quick (and bad) Vine video I did on how to eat a girl scout cookie. A beauty blogger could do a smoky eye demo. A craft blogger could show how to do a simple origami. A food blogger might demonstrate how to use a kitchen torch. The ideas are endless!

Sponsored Brand Campaigns

Vine will be great for use in sponsored brand campaigns. Let’s say I wanted to feature some of my favorite Method products in a tweet as part of their #cleanhappy campaign. I could use Vine to create a short clip like the one below and add the #cleanhappy hashtag when I shared it on Twitter.

PR Pitches

Maybe you want to pitch a brand or get them to notice you. Why not make your pitch with Vine, then tweet it to them with an @mention?

Funny Bits

Humor bloggers can utilize Vine to craft short humor bits that are too short to make up an entire blog post, but too long to fit into a 140-character tweet.

Conference Sneak Peeks

Share what’s happening at a blog conference by creating a Vine video clip of a few favorite moments, then tweeting it out with the conference hashtag.


6 seconds is enough time to build a powerful case for whatever social or global cause is important to you. I envision folks incorporating a mix of photos, images and signs showing the URL of where to get more information or donate in a Vine clip.

Make A Regular Mini-Series

Healthy and fitness bloggers (who often do a lot of lifecasting) might do a Vine clip every day showing where they ran, how much they lifted in the gym or what they had for breakfast. Bloggers involved in gratitude challenges could create a Vine video highlighting what they’re grateful for several days in a row. The possibilities are endless.

Are there drawbacks to Vine? Sure! You can’t really edit your video. It’s a very linear process and while it’s easy to use, there’s not a lot of room for jazzing up a video, adding music, and so on. There’s also no way to directly upload the video to other social networks or YouTube – so if you want to embed a Vine clip in your blog, you need to manually upload it to YouTube from your camera roll.

Vine is a very simple and clean tool with limited use, but I’m looking forward to seeing how bloggers might creatively use this app to broaden their business or expand the audience for their writing.

Do you see a way that you might use Vine?


Brittany January 28, 2013 at 8:09 am

Ha okay now I wonder if twitter unfollowed you because I don’t see you when I search for people on Vine. Off to remedy that!

Sili January 28, 2013 at 8:51 am

Hmmm, I like this! Off to sign up. Thanks, Gigi!

Candi January 28, 2013 at 9:33 am

This could be a whole lot of fun and even more trouble because I love to post a little too much.. tehe

Stefanie January 28, 2013 at 10:27 am

This is fabulous! None of these ideas had occurred to me. Brilliant!

Laura @ Finding Home January 28, 2013 at 10:28 am

I have been trying to sign up since last night but I keep getting an error message – any suggestions on what I might be doing wrong?

Gigi Ross January 28, 2013 at 10:30 am

What kind of error message are you getting? My suspicion would be that they’re having overload issues. It got such buzz this weekend that I think a lot of people are signing on.

wendy January 28, 2013 at 10:59 am

hmm…this has got me thinking!! thanks gigi for the easy explanation and adorable cookie video!

Maribel Reyes January 28, 2013 at 11:23 am

I just joined this morning and did not know how to use it. This is a great way to know what to do with it.

Ann January 28, 2013 at 11:53 am

Thanks for some great ideas! This looks like a really great app.

Jennifer January 28, 2013 at 1:14 pm

So are they actual videos, or are they pictures put into a video?

Gigi Ross January 28, 2013 at 1:16 pm

it’s an actual video, but you can stop and start the video anytime within your 6 seconds to give it the photos strung-together look. You press and hold to keep recording, or just tap the screen to take a quick shot. So for the ones I did, as an example, I just took a quick shot of each of those method products and they’re strung together by Vine. Or you can record the same thing for the entire 6 seconds and that makes up your movie. Make sense?

Jennifer January 28, 2013 at 1:23 pm

Yes. I like the whole snapshot effect.

Missy January 28, 2013 at 2:05 pm

THANK YOU. I did not understand Vine at all and was starting to feel kind of cranky about it.

Jamie H January 28, 2013 at 3:21 pm

And again, I’m waiting for it to come out for Android…Can’t wait though!

Jackie January 28, 2013 at 5:12 pm

This is pretty awesome!

Actually, I have a great idea now based on one of your ideas!

Tina @ Life Without Pink January 28, 2013 at 6:47 pm

Wow this looks great, going to check it out. Thanks!

Angie Kinghorn January 28, 2013 at 7:28 pm

Thanks for the explanation, Gigi! I played around with it today and think it could be a lot of fun.

BabyBumpBeyond Heather January 29, 2013 at 12:09 am

Thanks for posting! I am excited about it now and glad I drank the kool-aid 😉

anna January 31, 2013 at 8:44 am

i wanna like it, but i’m not sure if my internet-saturated life can fit in six-second video making, not to mention watching!

Lisa @ Crazy Adventures in Parenting February 7, 2013 at 4:43 pm

I am loving your ideas! I love Vine, and am really getting into using it. I also figured out how to embed them into blog posts easily without involving YouTube :)

Gigi Ross February 8, 2013 at 10:13 am

Oh, do tell me how!!!

Liz March 14, 2013 at 3:28 am

It’s also a great way to capture memories when you are travelling. This can then be copied onto your travel blog for all your friends to see.

Tammy Eakes May 6, 2013 at 9:42 am

Great post. I’m still trying to figure Twitter out! When I heard that there was this new “vine” for me to learn about I was not happy. You summed it up very well though. I might not be posting vine videos any time soon but at least I now know what they are.

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