Here’s your extra credit this week. I know, I know, I said don’t obsess over data, and don’t use too many tools.
But I know you’re going to ignore that warning, so why not give you a list of cool stat tools to obsess over? Have fun.
Blogging Stats Tools
Get Clicky is an analytics package that tracks many of the same data points (and more!) as Google Analytics. But Get Clicky’s claim to fame is that their tracking is visible in real-time, whereas Google’s can have a latency of 24 hours or more. If you do a guest post today somewhere, you can see the impact today, instead of having to wait until tomorrow. Get Clicky has a limited version of data available for free, and several paid pricing packages that offer more features and greater customization. The free version stores up to 30 days of data.
Popularity Contest is a WordPress plugin that looks at trackbacks, pings, comments, pageviews and more and assigns each of your posts a popularity score. Each element of the score can be assigned different weights, depending upon what is important to you. It’s a great tool for assessing which of your posts are really generating interest.
Woopra is another real-time robust analytics package (like Get Clicky) that offers a variety of free and paid plans. Woopra requires the download of a desktop client for its use. Woopra stores 3 months on its free plan, but be careful: it also only works for up to 30,000 monthly pageviews.
StatCounter is a detailed visitor, traffic and keyword analysis tool. Its free plan is designed for sites with less than 250K monthly pageviews, and they have paid plans available as well. However, it only tracks your last 500 pageloads with the free service.
Sitemeter gives detailed visitor traffic and behavior data in a nice package. They have two plans, a free plan, which covers one site, and a paid plan, which covers more than one site. You can go here to get a tour of what sorts of reports are included with the free account.
Site Performance Tools
Site Report Card will run a series of checks on your site for broken links, misspelled words, HTML problems and more, and then it gives you a grade. You can also view your Alexa Page Rank, how you’re doing in search engine results, and a ton more. It’s not a bad tool to check periodically to make sure everything’s running in tip top shape.
W3C Link Checker runs a comprehensive link check on your site.
Twitter Stats Tools
TwitterGrader measures the “power, reach and authority” of a Twitter account. So does TweeRank. So does Klout. And Twinfluence. Basically, these services look at your Twitter activity, mish-mash it up using supersecret, Google-like algorithms and assign you a score. Klout is my favorite because it takes a lot of factors into account and actually assigns you a Twitter “type” that mimics something like a Meyers-Briggs personality test.
TwitterAnalyzer is an interesting tool because it can give you a quick look at all of your tweets for a given day, what your potential reach was for those tweets (including friends of followers), how many retweets you received, and more. There are other areas to track your popularity (CelebMeter), your reach, the top subjects you tweet about, and the hashtags you tweet about.
TweetEffect shows you your recent Tweet history and whether it caused you to lose or gain followers. Very interesting. I’m not sure the correlations they draw are always accurate, but it is interesting to see what happens on particular tweets. I had one tweet that seemed innocuous but within moments, 10 people unfollowed me. Hm.
TweetStats allows you to see a graph of your Twitter activity, including tweets per hour and month, a tweet timeline and tweet reply statistics. You’ll see cool things like you retweets your posts the most and whose you retweet the most. Look at your tweeting density to see what times of day you’re most likely to Tweet.
TwitterCounter will check how complete your Twitter account is and give you recommendations on how to improve your presence on Twitter.
TweetReach takes your last 50 tweets and analyzes their reach. It’ll show you how many people saw how many tweets, and how many impressions the top 18 twitterers in your network contributed.
Do you know of any other cool tools that aren’t mentioned here? Add them in a comment!!!!