For over two years, KludgyMom has been a place for me to write about lots of different things – mostly humor stuff, whether it’s about my kids or something pop culture-related, I try to put a funny twist on most of the posts I write here. The remainder of my posts are introspective pieces on parenting or life, and then of course, there are sponsored posts and posts on blogging.
While I am no longer at a point where I obsess over stats (because frankly, I hit a plateau long ago, the ceiling of which I seem unable to penetrate; and also because I stopped having time to care), I do look at my numbers once a month.
And the numbers read loud and clear to me, month after month after month.
People want me to write about blogging.
I’ve actually done a bit of unscientific testing on my readership and what they respond to. One week not long ago, I wrote a really solid post about blogging. I scheduled it to go live on a weeknight evening around 8 PST. Within two hours, I had multiple retweets. By the end of the next day, I had over 20 retweets and close to 100 comments.
I followed up that post with an incredibly heartfelt and poignant parenting piece the very next day. Crickets. 3 or 4 comments; almost no retweets.
This little experiment has borne itself out over and over again over the last year in particular.
I love writing about blogging – truly I do. The problem is that I don’t want to do it all the time. That’s not what this blog is supposed to be about. If it was, I’d call it BloggingMom, not KludgyMom.
I’m feeling a little boxed in by my blog.
So this state of affairs begs the question that I’ve been struggling to answer:
What do you do when your readers want one thing and you want something else?
My posts about blogging are extremely successful in terms of traffic, so if I want this blog to continue to grow, I should keep writing about blogging.
Don’t get me wrong – I am all about growing my blog – but not at the expense of giving up the opportunity for this to be an open writing space. My blog is purposefully nicheless. It allows me to explore the different areas of my life, and different interests, freely.
I wonder about heavily-niched bloggers who have carved out a space for themselves that is so dialed in to one topic area. How are they able to branch out without losing reader interest? Because I’ve seen many do it successfully.
And so I have to ask myself each day: should I cater to what my readers want?
If I stopped blogging about blogging, what would happen?
I strive to provide good content – but if that content is not what people are looking for, is there any point in writing it?
Is community more important than self-expression?
I haven’t really answered these questions yet.
I want to hear from you: do you ever feel boxed in by your blog?