No matter what your ultimate blogging goals are, one of the most important things to being a successful blogger is having an audience. That means you have to promote yourself and your writing. This can be counter-intuitive for lots of writers, who may feel uncomfortable pimping their stuff out. But it’s a necessary evil.
Many blogging advice posts will tell you:
Get on Twitter! Set up a Facebook page! Join a StumbleUpon group! Create a Pinterest board! Find a tribe! Get social sharing buttons on your site! and on and on and on.
It can truly be overwhelming to look at all of the possible options. Sometimes, it feels easier to do nothing at all.
Don’t stress. Focus on promoting your work in a few select outlets.
I don’t stick to a niche, so I’ve written a LOT of different types of posts. That experience combined with my freelance editorial and social media work has helped me get some insight into what social media vehicles seem to work best for certain types of posts. That’s what I’m sharing with you today. These general guidelines might help you as you try to navigate the sea of options available to you.
If you write blog tips..
Consider promoting these posts primarily through Twitter and StumbleUpon. Remember that Facebook has a very mainstream audience. Most of the people who read me on Facebook are not bloggers, and they don’t care about blog tips. Twitter has a greater concentration of bloggers, so you’re likely to get more sharing there.
StumbleUpon is a tricky bird. I never quite know what is going to do well but some of my blog tip posts have really taken off. I often submit my blog tip posts to my weekly StumbleUpon group to give them a little extra boost.
If you write craft/DIY posts…
You are a very lucky person, because DIY and craft posts seem to do well in all social media outlets. Consider submitting your craft posts to StumbleUpon, Twitter, and Facebook. If you have really amazing visual images with your craft posts, by all means, add those posts to your Pinterest board as well. If you don’t have amazing images, think about being more judicious with Pinterest or creating a Pinterest-friendly graphical image in its place.
If you’re a smaller craft blogger just starting out, there are lots of other outlets for you to promote your writing, like submitting tips to Tip Junkie or writing guest posts for places like The SITS Girls.
If you write food posts…
You too are lucky! Everybody’s gotta eat, and everybody loves a good recipe post. Pinterest, StumbleUpon, Twitter, and Facebook are all great outlets for you. As with craft posts, make sure you’ve got visuals that pop if you’re submitting to Pinterest, and if you’re tweeting a food post on Twitter, don’t try to use a catchy or obscure phrase for your tweet. Use the recipe name; it’s much more effective.
If you write parenting posts…
Your best bets are to promote on Facebook and Twitter. Facebook allows you to reach the mainstream mom, and the #parenting hashtag on Twitter will enable you to scoop up some social sharing as well. I typically don’t waste my time promoting parenting posts on other outlets. People tend to not go to StumbleUpon or Pinterest for parenting advice!
If you write humor posts…
Twitter and Facebook are the way to go, with StumbleUpon being a close third. My best-trafficked StumbleUpon post was a humor post I did about picking wine by its label. People on Twitter and Facebook are always up for a laugh to get through the day, and if a post is truly well done, people will not only read it, but share it.
If you write personal reflection posts…
Again, Twitter and Facebook are your best bets. Also consider submitting to BlogHer syndication, or my friend Shell’s Pour Your Heart Out weekly linkup.
If you write style, fashion or beauty posts…
Pinterest, but you probably know that. Again, make sure your images are fantastic. Another resource to consider is Daily Buzz Style.
If you write posts about living frugally, couponing or deals…
Facebook seems to be the way to go with frugal living posts. When I worked at Juice in the City, I partnered with many fantastic deal and frugal bloggers. All of them had massive Facebook followings and seemed to get their best response from Facebook over any other outlet.
If you write fitness, wellness, or posts on green living…
I’d suggest going heavy on Twitter and Facebook. This type of content has appeal to a very wide audience. Keep your post titles relevant to the topic so people are enticed to read. Daily Buzz Healthy Living is a great way to expose your content to a wider audience.
I’m interested in hearing whether your experience has been with the posts you write. Is it the same as what I’ve observed?
While I’m an editor for several Daily Buzz sites, I was not obligated to mention them here – I just think it’s a great resource for bloggers!